At last. I get it. I finally understand why it is that so many friends and colleagues have gently complained about the length of my posts on VentureBlog (and worse yet on SaysMe). It is, of course, abundantly clear to most of you reading this post. But it took personal experience before I got wise to the errors of my ways.
In recent weeks I have found myself with less time than usual for blog reading (this is caused, at least in part, by my acute addiction to Six Apart's new blogging platform VOX, which now occupies far too many minutes of my day). As a result, I find myself scanning quickly through Bloglines. And when one scans quickly through a feed reader, the first thing that falls by the wayside are the really long posts. They just take too much effort. If the writers of those long posts are lucky, they are saved for a later day. If not, they are clicked and cleared, without a read.
I have no doubt that many of my VentureBlog posts have fallen victim to such Machiavellian reading techniques. So in an effort to attempt to learn from experience, I am going to try to keep my future posts to a more manageable length. I'm sure I'll still have my occasional missive. But, for the time being, I am going to try to write shorter and more often and see how it goes. Wish me luck.
PS: Not so good so far. This post on writing shorter posts is now 4 paragraphs long and 267 words. Oy veh!